How User Experience (UX) MAKES money for start ups

If you think that User Experience (UX) is all about the shiny interface, think again. Actually, a good UX person most often measures success in increased revenue and reduced waste.

The kind of things we contribute significantly to are:

• increased conversion rates – getting more people registered or purchasing thereby increasing your revenue
• decreasing abandoned projects – making sure that your team are working on projects that customers actually care about
• decreasing re-work – making sure that we’re designing the right things, the right way so that you’re not having to re-do things rather than working on great new things
• increasing productivity – helping you to prioritise work/features/etc so that you deploy resources in the places they’ll have the greatest impact on the bottom line

We care about helping you grow your business much more than we care about a shiny interface. Although, we do enjoy delighting your customers when we can!

We care about:

• When people find you, can they understand what you’re offering and how it’s valuable for them?
• Once they decide to sign up/buy, can they complete the transaction without getting frustrated or confused?
• Once they’ve signed up/bought, can they get started with your product/service and get the most out of it, so that they’re most likely to become advocates for you amongst their friends and peers?
• Do you know what you should be spending your time and money on right now to get the best value for your customers and your business? (Do you have a value based framework to prioritise all the work you could be doing?)
• Do you know how to make something so that it’s easy for your customers to use and feels rewarding or valuable?

We know start ups don’t have thousands of pounds to throw at consultants and we know, even if they did, that one off projects are usually just temporary fixes.

User Experience needs to be embedded at the heart of the company to really pay dividends. But you don’t need a full time User Experience person on staff to make this happen.

This is why we’ve started UX Tuesday. A regular, ‘pay as you go’, practical mentoring service for start ups who want to really understand and practice User Experience techniques.

We’ll help you solve the problems you’re tackling right now, but we’ll also help embed a framework for Strategic User Experience in to your organisation and give you the tools and techniques you need to apply them on an every day basis.

You should sign up for our June session now – places are very limited.

Not convinced? Check out this great summary of the ROI of User Experience by Dr. Susan Weinschenk.

You might not be able to afford a consultancy with Dr Weinschenk’s company but can you really afford not to come along to UX Tuesday?