UX Techniques for Start Ups: Sketchboarding
Start ups offer some pretty unique business conditions so it makes sense that some UX Techniques work better for start ups than others.
We’ve been using the Sketchboarding technique for a while now and find that it really helps start ups to really quickly find clarity around what their product is and how customers should move through their website, application or cross channel experience.
There are a bunch of reasons why Sketchboarding is a technique that start ups should have in their UX tool kit.
- it’s fast – in the space of a day or two you can map out, in detail, the key templates and user journeys for your product
- it’s cheap - all you need is pen and paper and time
- it’s collaborative – you can involve all your team and their varying expertise in this exercise allowing the all to contribute to improving the product in a productive way
- explore more ideas – sketchboarding encourages you to rapidly explore a wide range of ideas and solutions meaning you’ll get to a better solution more quickly
- it focuses on the customer journey not the page – it stops you obsessing about the page and helps you focus on the journey/task which will help you achieve a better overall user experience.
Read more about Sketchboarding here or come along to UX Tuesday and we’ll get you started with sketchboarding with hands on practice and expert guidance.